Google says :
97% of people search online before doing business locally. This means that 97% of the market is online. If you are not on the internet and do not have a strong ranking for your business, you are in other words invisible to 97% of the market!
61% of South Africans Research Online and purchase offline.
Google market share in South Africa – 95%
75% of users don’t scroll past the 1st page.
85% of users click on the top 3 listings.
59% of people click on the 1st link
You don’t need to submit your website to search engines because search engines have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created. There was a time when it was recommended to submit your site to the major search engines, but that time was years ago.
Unfortunately, there are still various SEO companies offering to submit websites to Google and Bing in return for a fee. It is in the interest of those companies for them to perpetuate the myth that search engine submissions are still required, but if you pay them to submit your business’s site to search engines then you’re paying them for nothing.
If your website has been live on the internet – meaning that it can be accessed by typing the domain name directly into the address bar of a web browser – for more than a week then it’s highly likely that it can already be found in Google and Bing. This is because these days “submissions” to search engines happen automatically. However, you can still manually submit your domain to the search engines.
If you want your website to show up when people search for specific keywords then you need to do both on-site SEO and off-site SEO. Which keywords your site ultimately gets ranked for is dependent on search engine algorithms and their assessment of your site’s relevance and authority.